For the CRO

Your reps are still selling to one person. Your buyers show up as eleven.

Coalition gaps are the quiet reason forecasted deals end in no decision. Methodology training does not fix it. Mutual action plans do not fix it. The fix is structural: turning single threaded deals into orchestrated coalitions, before they stall.

Built by Jody Schiavo, former SVP/CRO at Oracle, Salesforce, and Workday. Across those revenue organizations, the same pattern: the deal that should have closed didn't, because no one mapped the coalition until it was too late. Coalition selling is what fills the gap.
11
Average stakeholders in a B2B enterprise buying group.
Gartner
53%
Of forecasted deals end in no decision, not a competitive loss.
CSO Insights / Korn Ferry
1.6x
Higher close rate on multi threaded enterprise deals vs single threaded.
SBI / Forrester
Positioning

This is not another methodology

If your team has run MEDDIC, command of the message, or mutual action plans, you have a methodology. You do not have a coalition strategy. Methodology tells reps which deals to work and how to qualify them. It is silent on how to orchestrate the eleven people on the other side of the table. Coalition selling is the layer above. Not a replacement for what you bought, an organizing system that makes it finally work in multi stakeholder deals.

If you've deployed

MEDDIC / MEDDPICC

Strong qualification framework. Tells reps whether a deal is real and which boxes are unchecked.

What coalition selling adds Maps the buying coalition itself, identifies who is missing from the deal, and sequences the moves to recruit them before procurement arrives.
If you've deployed

Mutual Action Plans

Useful artifact for late stage deals. A MAP signed by your champion alone is just a checklist no one else owns.

What coalition selling adds Builds the coalition that signs the MAP. Without it, the artifact stalls the moment the champion goes quiet, which is the failure pattern most CROs already know.
If you've deployed

Command of the Message / Force Management

Sharpens positioning and pain framing. Reps speak the buyer's language and connect to executive priorities.

What coalition selling adds A great message delivered to one stakeholder is still a one threaded deal. Coalition selling decides who needs to hear which version of the message, and in what order.

What a coalition lift does to your number

Enter your team's reality. Drag the slider to test what a modest win rate lift on coalition deals does to attainment.

+8 pts
Forecast comparison
Status quo bookings
$11.0M
44% of quota
With coalition lift
$15.0M
60% of quota
Incremental bookings
+$4.0M
+16 points of attainment, same pipeline
Model: incremental bookings = pipeline value × lift in win rate. Default 8 point lift sits in the mid range of published research on multi stakeholder vs single stakeholder enterprise deals (Forrester, SBI). Adjust the slider to test conservative or aggressive assumptions. This is a directional model, not a forecast.

See where your coalition gaps actually are

The Coalition Selling Readiness Assessment scores your team across seven dimensions in about ten minutes. You get a benchmarked score and a one page diagnostic on which gaps are leaking revenue.

Take the Assessment