Boston, MA – September,2025 – AllianceMind today announced a new partnership with PartnerTap, the leading partner ecosystem platform for revenue growth. PartnerTap empowers enterprises to securely orchestrate their ecosystems—identifying new revenue opportunities, enabling joint sales plays, and tracking partner-driven impact with attribution.

This partnership complements AllianceMind’s Coalition Selling™ framework, which emphasizes the role of partners in driving transformation and accelerating growth. By combining PartnerTap’s powerful ecosystem intelligence platform with AllianceMind’s proven methodology, organizations can operationalize their partner strategies and deliver measurable results.

“At PartnerTap, we see firsthand that data is only powerful when paired with the right strategy,” said Cassandra Gholston, CEO and Co-Founder of PartnerTap. “AllianceMind’s Coalition Selling™ framework provides that strategy, and together we’re helping companies turn ecosystem collaboration into scalable, proven revenue outcomes.”

PartnerTap’s Track Record & Credibility

• PartnerTap’s platform integrates 100% natively with major CRMs like Salesforce, HubSpot, and Microsoft Dynamics—no third-party middleware required.

• Among PartnerTap’s enterprise customers are Hewlett Packard Enterprise (HPE), ADP, SAP Concur, Brex, Genesys, Avant, GoTo, Softchoice, and LogMeIn. These broad-scale brands use PartnerTap to map overlapping accounts, discover co-selling opportunities, and infuse partner data directly into their CRM dashboards and pipeline reviews.

• Customers report large gains: saving upwards of 50% of partner manager time previously spent on manual account overlap mapping, seeing 10× more partner-driven pipeline, and being able to roll out co-sell plays and joint partner engagements with greater speed and predictability.

Why This Matters

By bringing together PartnerTap’s proven platform (backed by large, recognizable customers) and AllianceMind’s Coalition Selling™, companies working in this alliance can expect:

• Faster execution of partner programs with real data (instead of guesswork).

• Visibility over where partners overlap with your target accounts, enabling sharper prioritization.

• A measurable pipeline and revenue lift tied directly to partner activity—not just soft metrics.

To learn more about Coalition Selling™ and the approach supporting this partnership, download the new AllianceMind eBook at alliancemind.net/ebook.